There are two roads in ready-to-wear. The first is to make a little of everything, the second is to master a narrow field. We chose the second: polo collar, crew neck and zip collar tops.
Why such a narrow field
When you sew the same pattern hundreds of times, you learn where the trouble will appear. You know from experience which fabric works with which stitch density, and which collar loosens after how many washes. That knowledge only forms through repetition, and it does not accumulate across a scattered product range.
Where we stand
We work in the upper-middle segment. We do not aim at a luxury price point, but we do not produce with fast-fashion logic either. We see that competing on price in the international market is not sustainable; instead of competing on price, we chose to differentiate through fabric quality, workmanship and repeatability.
A customer who reorders the same model six months later should receive a garment that matches the one already in hand.
Who we work with
Our buyers are mostly wholesalers and boutique retailers. Rather than working to the volume expectations of large chains, it suits us better to move forward with businesses that pick each product themselves and know their customer. Abroad we work with North Africa and the Middle East, building the product and colour selection together according to the region.
Production
Production takes place in Türkiye. Every step from fabric selection to the final press is followed; for details you can look at the production page.